IKEA LAUNCHES ITS STORE IN BANGALORE
THE CAMPAIGN
A globally loved brand was a stranger to Bangalore with only 95% having heard of it. To make matters worse, these homeowners aren’t really interested in spending on home furnishings. So how do you inspire these Bangaloreans into becoming a part of the IKEA family?
By understanding what would draw them into the blue box, by inviting them in their language and most importantly, leveraging the most popular local influencer to deliver that invitation.
MY ROLE
Ideation for on-ground and social media amplification, scripts for radio and copywriting for sustenance.
Case Study Video
Radio Ads
On-ground Activation - Bengaluru's First Drone Show
The Outcome: Higher Visitation than Expected
BUSINESS: Revenue: 132 index to goal
MARKETING: Visitation: 201 & Orders: 156
ACTIVITY: Awareness: 3.6X increase & Consideration: 5.6X increase
Credit:
Creative Director (Copy): Madhumita Chaudhary
Creative Director (Art): Nikhil Narayanan
Associate Creative Director (Art): Alan Paul
Associate Creative Director (Copy): Mijula J
Copywriter: Meghna Sreedath
